An interesting article from The Hartford about a study that was conducted by Harris Interactive and released by Deloitte LLP in regards to a positive workplace culture and what employers and employees think makes an impact–the findings revealed that executives think a good business plan and beliefs/values are most important in a successful business. While employees agree these are important, they don’t rate them as high. Executives feel compensation has the biggest effect on work culture, while employees have that rated lower than honest communication and access to management. So with that as a baseline, how does social media fit into the picture of shaping a positive workplace culture?
The Hartford comments that social media is used by executives as an indirect way for employees to have access, while employees seem to prefer two-way communication and face-to-face interaction with management to make a more positive influence in workplace satisfaction. While the Hartford recognizes that social media is more of a marketing tool, it can be an avenue to help employees and employers create a better environment by increasing their awareness and participating in the social media message.
While social media is a marketer’s friend, used properly, it can be a way for employers and employees to increase brand awareness to prospects, customers and both employees and employers. Having multiple people work on social media with the organization (blogs, tweets, follows, likes, picture inclusions) following a consistent branded message can increase the feeling of inclusion to “this is our brand”, and increase the positive workplace culture that employers and employees are striving for. You can read the article from The Hartford here.