Most entrepreneurs hate giving their employees feedback on how they’re doing. As a result, they do this once a year in the form of employee performance reviews, or, at worst, they avoid the process entirely.

That’s because people often equate feedback, especially the negative kind, with confrontation. Most of us are usually never taught how to give feedback in a welcoming way, yet we know how to receive constructive criticism in other areas of our lives and actually appreciate it.

Take sports, for example. No matter what sport you played growing up, you had a coach who told you what you were doing right and wrong, so that you could improve upon it. A good coach constantly gave you feedback and you appreciated it because you wanted to get better in order to win. But while most of us have had such positive experiences at some point in our lives, this kind of coaching is rarely used in business.

Here are three steps that Victor Cheng, a former McKinsey consultant, author and co-founder of Entrepreneur-to-CEO Mastermind, says will help you turn cricitism into coaching so that employees welcome your feedback: (Click HERE for more)